YEAR 12 MEDIA EXAM PAPER 1: LEARNER RESPONSE!

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YEAR 12 MEDIA EXAM PAPER 1: LEARNER RESPONSE:

Mr Halsey:

WWW:

you start very strongly with Q1 and Q2 very close to top level. The challenge is now matching that throughout.

EBI:

Q3: revise ideology and ideological messages in media products

revise audience and industry for section B

In film question, you need to focus on the key words: new technology, distribution etc.


One point:


Q1 (unseen text) additional point/theory: 

The visual signifiers also emphasise class, wealth and success. The mise-en-scene in the image connotes both professional success and a slightly youthful appearance (suit but no tie, open-necked shirt, sunglasses, facial hair). The model is positioned to show the product.

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19th century.

Q3 (music video) additional point/theory/CSP reference: 

The video has strong links to the Yeehaw Agenda, a social movement to highlight the erasing of black cowboys from the country and western cowboy aesthetic. This makes the text explicitly ideological (estimates suggest 25% of cowboys were black but media representations of this time period are almost exclusively white).


Section B:

Benefits of vertical integration: 

Greater control of the production process
Lower costs and higher profits

Definition and benefits of diversification: 

Diversification is when a media company branches out into a different area of the media industries.
For example, many media companies have had to diversify to internet-driven distribution

Section B CSP:

  • New streaming sites such as Netflix and Amazon Prime are increasingly influential players in the film industry despite their relative youth compared to giants of the entertainment industry such as Disney.
  • However, technology arguably has saved the film (and New Line Cinema who paid $15m for the rights to distribute) with deals to make Blinded By The Light available first on Amazon Prime and then on Netflix. This means the film will continue to generate income despite the initial disappointing box office figures.
  • New technology has reduced the costs of film production, distribution and marketing due to the rise in digital editing, YouTube and social media.

Self reflection:
next mocks major focus:
  • audience and industry 
  • music video 
  • film industry 











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