OSP: INFLUENCERS AND CELEBRITY CULTURE!
OSP: INFLUENCERS AND CELEBRITY CULTURE: Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: How has YouTube "democratised media creativity"? The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? improved communications turned the world into a global village, and this was decades before the internet. Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the majority.YouTube influ