RECEPTION THEORY!
RECEPTION THEORY: The natural reading of the advertisement that the producer wanted the audience to view this poster as was to see how 50cent has gone through a lot in his past whether that is about crime (the fingerprints in the background) or sadness "tomorrow is not promised" he is still not afraid to hide on who he is in fact he is proud of what he has got through "I am what I am" . However, the counter hegemonic reading can suggest the fingerprints in the background can relate to having a past in jail which many parents and consumers may find this advertisement is outputting wrong teachings to the younger generation. Many people who have their own opinion believe that 50cent is not a positive role model so the advertisement from reebok can be very unattractive. This poster can also influence little children to not care and plan out the choices they make and may do things that they regret. The creator would like the consumer to see this poster as a prom