Media Blog 1: TK

  PAUL GILROY: POSTCOLONIAL THEORY AND DIASPORIC IDENTITY: Read the Factsheet and complete the following questions/tasks: How does Gilroy suggest racial identities are constructed? He has consistently argued that racial  identities are historically constructed – formed by  colonialization,  slavery, nationalist philosophies and consumer capitalism. What does Gilroy suggest regarding the causes and history of racism? Gilroy is saying that racism isn’t caused by race, racism causes  race. Racism is not caused by the clash of two or more races – racism  is not a natural phenomenon. Instead, Gilroy states that racial difference  and racial identities are the product of racial oppression. Racial  identities are caused by historical conflicts that have brought different  groups into opposition. That is not to say that there were no human  differences before historical conflict between different groups; different  human groups existed but their differences were not defined by ‘race’  lines. W

YEAR 13 BASELINE ASSESSMENT: WWW:

  OSP: ZENDAYA CSP: AUDIENCE AND INDUSTRIES: Audience Smart Water brand case study Read  this Smart Water case study from Influencer Intelligence  and answer the following questions: What is the charity link to her Smart Water brand ambassador role and how does this link to the celebrity persona she has created? She will work with the Global Water Challenge, a charity working to help achieve universal access to clean drinking water, by launching the smart solutions: global water challenge, inviting local organisations to apply for funding to GWC’s women for water action platform Read the analysis of Zendaya’s social media profile. What statistics support why she is described as ‘a high-ranking celebrity influencer’? I’m very excited to begin this new relationship with smartwater,” said Zendaya. “We all know how important it is to stay hydrated and smartwater is my go-to source no matter what I am doing throughout the day. What details are provided about Zendaya’s audience? Zendaya’s au

ZENDAYA: LANGUAGE AND REPRESENTATIONS: Introduction and background reading  Read  this Vox article on what makes Zendaya a great celebrity . Answer the following questions: What was the 2015 Oscar controversy involving Zendaya?  That was when Zendaya, age 19, happened to appear on the red carpet in a white silk gown, with her hair in dreadlocks — and on E’s  Fashion Police ,  Giuliana Rancic commented , “That hair is swallowing her. I feel like she smells like patchouli oil.” An offscreen (and never-identified) voice added, “Or weed.” How did Zendaya control the narrative of that controversy? “There is already harsh criticism of African American hair in society without the help of ignorant people who choose to judge others based on the curl of their hair,”  she wrote in an Instagram post  the next day. “My wearing my hair in locs on an Oscar red carpet was to showcase them in a positive light, to remind people of color that our hair is good enough. To me locs are a symbol of beauty and