Media Blog 1: TK

FRONT COVER PRACTICAL PROJECT: RESEARCH: For most of the magazines, they usually use quite a range of different fonts in the cover, Vogue uses a serif font and often includes overlapping of the main centre image. The cover with the centre image mainly uses cover lines and slogans about the celebrity all around the magazines. The colour scheme is very rigid in vogue posters as they use colours that compliment each other. The camera shot that is usually used for vogue posters is either a extreme close up or medium close up. The main cover line is usually at the bottom corner end of the cover and usually includes the name of the person in the centre image. The cover lines use the same font throughout the whole magazine. PLANNING: "refreshing the fashion" is going to be my main cover line because the image mainly focuses on the individuals face. The model will be one of my friends, costume and makeup is of their choice but not to plain, the lighting for the images will be from th

  ADVERTISING AND MARKETING INDEX: Introduction to advertising Representations of women in advertising David gauntlett and masculinity Learning response assessment 3 Score advert and wider reading Introduction to postcolonialism Sephora black beauty is beauty CSP

  SEPHORA BLACK BEAUTY IS BEAUTY CSP: Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: What was Sephora trying to achieve with the campaign? In addition to promoting the campaign on social media, bringing attention to Black beauty products in Sephora stores, and perhaps even inspiring other brands to take the 15% pledge, Sephora is working to advance racial equity in the beauty and retail industries.  What scenes from the advert are highlighted as particularly significant in the articles? The commercial also emphasises The advertisement highlights the design of the first synthetic hairbrush with easy-to-clean bristles, which Lyda D. Newman patented. The movie also features a white person applying a cut crease