Media Blog 1: TK

  INDUSTRIES: OWNERSHIP AND CONTROL BLOG TASK: Media conglomerate research Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  Comcast,  21st Century Fox,  Meta,  Viacom,  News Corp,  Time Warner. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Name of media conglomerate: Meta conglomerate ownership (what brands, companies or media products is the conglomerate best known for?):  Facebook  Instagram Whats app Vertical and horizontal integration (what example can you find of vertical or horizontal integration for this conglomerate?): Vertical: Facebook and Instagram same industry (social media) share similar production stages in their photo sharing services Horizontal: providing applications on many devices

  AUDIENCE THEORY 2: Theory questions and your opinion:   Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The media is not responsible for anti-social behaviour and violence, Infact the people you surround yourselves with and the environment you adapt in is responsible. If you grow up in a violent household or a household that is quiet and very anti-social, you are most likely going to live how you have been raised.  How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is relevant in the digital age because people adapt and get used to what they see online, for an example if people are out and they are all on their phone then you are more likely going to use your phone too. Another example could be little kids that watch YouTube on their iPad ten

  AUDIENCE THEORY 1: Hypodermic model theory: Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The hypodermic needle model suggests that the media can inject information in us that can be very dangerous. This article shows that playing violent video games for just 20 minutes a day can encourage aggressive behaviour. This links with the hypodermic model because it shows that just by playing violent video games it can cause long term effects by "injecting" the violent behaviour that is in the game to children in real life.   How does coverage of the Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?  The daily mail presents the fact that the young boy that has an addiction of a violent game and never leaves his room is the medias fault, because if the boy commits a crime like this then it's because he has been affected

  LEARNERS RESPONSE ASSESSMENT 1: Mr Halsey's feedback: 

  AUDIENCE CLASSIFICATION: TASK  1: YOUR GR OUP  PSYCHOGRAPHICS You ng and Rubicon:  Psychographics Your psychographic group: Strugglers Names for the couple: Andy and Stacey where do they work?  Homeworkers e.g., games Jobless/ unemployed what do they do in their spare time? Drink Go to the pub  scratch lottery cards deliveroo, uber eats, just eat  shopping Drugs Their media consumption: What newspapers/magazines does your group read? Is this on paper or tablet? They read the sun newspaper, this would be the paper version as they would buy it whilst getting drinks and lottery cards Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package - Free view or Sky? Films? football (sky TV) Eastenders  drama shows E- Media: What technology do they own? What websites do they visit? They use Facebook shopping and delivery apps shopping websites  phones and TV                                         TASK 2: MY PSYCHOGRAPHIC GROUP I think the psychographic group that