AUDIENCE CLASSIFICATION!

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AUDIENCE CLASSIFICATION:

TASK 1: YOUR GROUP PSYCHOGRAPHICS

Young and Rubicon: Psychographics

Your psychographic group: Strugglers

Names for the couple: Andy and Stacey

where do they work? 

  • Homeworkers e.g., games
  • Jobless/ unemployed

what do they do in their spare time?

  • Drink
  • Go to the pub 
  • scratch lottery cards
  • deliveroo, uber eats, just eat 
  • shopping
  • Drugs

Their media consumption:

What newspapers/magazines does your group read? Is this on paper or tablet?

  • They read the sun newspaper, this would be the paper version as they would buy it whilst getting drinks and lottery cards

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package - Free view or Sky? Films?

  • football (sky TV)
  • Eastenders 
  • drama shows

E- Media: What technology do they own? What websites do they visit?

  • They use Facebook
  • shopping and delivery apps
  • shopping websites 
  • phones and TV
                                       TASK 2: MY PSYCHOGRAPHIC GROUP

I think the psychographic group that fits the best is the explorer group. I think this because as a student this is the best age group that I fit in from the other groups. As this is an age from going to being a child to becoming an adult everything, I experience is new and different to me. I believe I am driven by the need of discovery, challenge and new frontiers. this age is when you experience new things such as going into a new school, new places and even going to places alone and discovering things there. My real-life example would be the Duke of Edinburgh which I wasn't quite able to get every part of it done because of covid but the volunteering, and little group trips that we had to take part in which was something a person in the explorer group would do.

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