INTRODUCTION TO ADVERTISING!

INTRODUCTION TO ADVERTISING:

How does the Marmite Gene Project advert use narrative? Apply some narrative theories here.

According to John Berger, he says that advertising encourages the idea that we can purchase our way to a better existence and strives to make us unhappy with who we are right now.

What persuasive techniques are used by the Marmite advert?

The Marmite advert uses expert opinions like marmite, is rich source of the vitamin B  when their was deficiency during World War.

Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’?

John Berger suggested that advertising offers us an improved version of ourselves. He suggests that advertising seeks to make us dissatisfied with our present selves and promotes the idea that we can buy out way to a better life.

What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to?

The power of advertisements is demonstrated by the way we think of the advertisements we see as being a representation of our lives. The ads are so carefully thought out when they are created that they can still take advantage of the viewer, even though audiences think they are more intelligent than to fall for the tropes.

How has Marmite marketing used intertextuality? Which of the persuasive techniques we’ve learned can this be linked to?

The company has used the slogan "Love it or hate it" in all of its major advertising campaigns, which indicates that they are aware of the split opinion on the product among lovers and opposers and that they are using it to capitalise on the dislike and market their goods. The repetition used by marketers to convince audiences to purchase their goods is referred to as this technique.

What is the difference between popular culture and high culture? How does Marmite play on this?

High culture can be defined as a subculture that is shared by the upper class of the society whereas popular Culture can be defined as a subculture that is shared by everyone or the mass of the society, which is shown in their slogan.

Why does Marmite position the audience as ‘enlightened, superior, knowing insiders’?

This is due to the fact that marmite accepts the audience's dislike of the product and uses it in the advertisements, allowing the audience to settle with their opinions while acknowledging that those who like it are also correct.

What examples does the writer provide of why Marmite advertising is a good example of postmodernism?

It may be argued that postmodern viewers are aware of the marketing tricks being used on them. They are aware of the conventions being used and parodied.