CULTURAL INDUSTRIES: BLOG TASKS!

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CULTURAL INDUSTRIES BLOG TASK:

What does the term 'Cultural Industries' actually refer to?

Cultural industry refers to the creation, production and distribution of products of a cultural or artistic nature. These relate to film production and television.

What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?

  • Broadcasting
  • Film industries 
  • Music industries 
  • Print and electronic publishing 
  • Video and computer games 
  • Advertising, marketing or public relations 
  • Web design 


 Why do some media products offer ideologies that challenge capitalism or inequalities in society?

Because of it being diverse. The modern day population is much more multi cultured. This allows audience to be much more involved in the way media is produced.


Look at page 2 of the factsheet. 

What are the problems that Hesmondhalgh identifies with regards to the cultural industries?

  • Risky business
  • Creativity versus commerce 
  • High production costs and low reproduction costs
  • Semi- public goods: the need to create society

 Why are so many cultural industries a 'risky business' for the companies involved?

Because of the product being made having so many different receptions, the RE is no guarantee guarantee that movies can get a profit even if the movie has great actors or is a sequel or prequel leading to the movie being extreme risky to be released.

 What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?

I think movies should be made for the audiences entertainment and enjoyment purposes only, but the media industry produces content in order to make profit, this could even be something completely out of order but because it gains profit the media will put it out for the world to see. 

How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here) 

  • Vertical integration: when a media company owns a range of businesses in the same chain of production and distribution
  • Horizontal integration: when a media company owns a range of different media companies that are largely unrelated 
  • Diversification: when a media company branches out into a different area of the industry
  • Cross media regulation: when two companies wish to merge or diversity

Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?

I believe that cultural industries reflect the inequalities of society because there is a huge difference between the amount that different workers get in from producing a media product. An example that follows this is the actors or actresses may earn considerably higher amount compared to the director. 

Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?

What is commodification? 

Commodification involves the transforming of objects and serves into commodities. It involves producing things not only for use but also for exchange.

Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?

The media fails to reflect the diversity of people in the wider society this is because in many TV advertisements we see, is either a black person or a white person but the diversity of different ethnicity is nearly never shown, in an advertisement you wouldn't see a women wearing an hijab or an Asian girl wearing a sari. 

 How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.

Hesmondhalgh identifies the culture of today to have completely changed. The growth of media has grown to the point it gains power.

Digitalisation: the increase in technology such as phones and iPad, allows audience to gain access to cultural content. The ownership and organisation of cultural industries is now much more bigger and wider. Cultural texts have been radically transformed. Promotion and advertising materials are now in areas that could never be before. 




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